Our Mission
This brand is more than just merch — it’s a message.
I’m a joinery content creator from Scotland, and I also run my own Building business. I share my journey to inspire others to pick up the tools and give the trade a go. Whether you’re a DIYer, a seasoned tradesperson, or just starting out as an apprentice, I want to show that anyone can learn, build, and create something they’re proud of.
Every hoodie, T-shirt, and hat helps fuel that mission.
100% of the profits go straight back into making more educational and entertaining content — from hands-on videos and tutorials to college visits, challenges, giveaways, and events that give back to the next generation.
This is about growing skills, building confidence, and reminding people that the trade is for everyone.
Wear the message. Join the journey. Inspire the next generation.
Build. Renovate. Create.
